lecture note 6

"Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform."(tim o reill)

web 2.0 characteristics: 1. network and devices as a platform
2. data consumption and remix
3. continuous update
4. rich and interactive UI
5. architecture of participation

web 2.0 changes the corporation and how companies innovate build relationships market and compete.

API: application programming interfaces

MASH-UPS: "a mashup is a web application that combines data from more than one source into a single integrated tool; an example is the use of cartographic data from Google Maps to add location information to real-estate data from craigslist, thereby creating a new and distinct web service that was not originally provided by either source"(wiki)

blogger and traditional journalists: can blog replace traditional media?
professional media need to retain?
do we need to help traditional journalists more eddiciently?


traditional media e.g. newpaper, magazine, is widely read by a lot of people in different social class. the advantage of traditional media are easy, cheap and no equipment limit. people can read them in any place. traditional media for example newpaper is cheap and widely issue, but the new media is limit for the equipment, for example, people have to buy a computer to read news.

webb 3.0: "Web 3.0 is a term that is used to describe various evolution of Web usage and interaction along several paths. These include transforming the Web into a database, a move towards making content accessible by multiple non-browser applications, the leveraging of artificial intelligence technologies, the semantic web, the geospatial web or the 3D web. Gartner suggests the need to differentiate incremental changes to Web 2.0 from Web 3.0. Tim Berners-lee coined GGG (Giant Global Graph) as another facet of Web 3.0" (wiki)

lecture note 5

lecture note 4

DNA: Deoxyribo nucleic acid. is a nucleic acid that contains the genetic instructions used in the development and functioning of all known living organisms. The main role of DNA molecules is the long-term storage of informations.make up human's genome

ARTIFICIAL LIFE: scienctists try to create lifelike human and tinker the human's genome.

INORGANIC LIFE: life can be formed out of any material capable of maintaining an order.
golem=robot

Artificial intelligence: per-set algorithms, designed to learn, uncanny capabiities

Molecular structure=chromosomes. DNA is the code of life. Chromosomes are the organized form of DNA found in cells. Chromosomes contain a single continuous piece of DNA, which contains many genes, regulatory elements and other intervening nucleotide sequences. A broader definition of "chromosome" also includes the DNA-bound proteins which serve to package and manage the DNA.(wiki) (A scheme of a condensed (metaphase) chromosome. (1) Chromatid - one of the two identical parts of the chromosome after S phase. (2) Centromere - the point where the two chromatids touch, and where the microtubules attach. (3) Short arm. (4) Long arm.) wiki

The organic life encoded messages togenome: 1 implemented genome
2 molecular biology

Change human's own genetic code is a social disputed problem.

Transplants: human's body can replaceable but limited.

ENOTRANSPLANTS: site somebody's body to other body.

DNA is made by many molecules which make the body and entail to their children. Scientists try to change the DNA and use the artificial DNA to create the new life. Dolly is an artificial sheep which born in 22-2-1997, Dolly is a clone sheep and she was just live for a short period. artificial can clone some anamals and plants. the clone also bring the distanage to human, some people ask whether human can be clong, it is a serious thing to human, people have to face the sexual reproduction to asexual reproduction , it is a degenaracy, the clone people have no parents, they will become apartness, when the clone people grow up they may use the sexual reproduction, it will cause the intermarriage. marriage, reproduction is the society responsibility for each people, each people have to have the obligation to responsibility, bring-up and support their parents. it suitable for the social develop.

lecture three

cyberspace"Cyberspace is a domain characterized by the use of electronics and the electromagnetic spectrum to store, modify, and exchange data via networked systems and associated physical infrastructures. The term originates in science fiction, where it also includes various kinds of virtual reality experienced by deeply immersed computer users or by entities who actually exist inside computer systems." (wiki)

cyberspace's four features: 1. described with familiar image and used as metaphors of sicla structures. 2. made of information offer great power of information to suppliers. 3. body consciousnesses live. 4. imortality.

the myth of cyberspace:
1. cyberspace is independence,no rule to subject.
2. internet not control by any institution, it's free.
3. the technology of internet is free.
4. technology of internet may cause demise of a nation.
5. de-massification.
6. make us more social in internet.
7. bring prosperity siciety.
8. verge of a new political era of computer-mediateddemocracy.
9. unique and exceptional in human history,not subjet to soial forces.

reality and virtual

Transformers: the 2007 US new science fiction: mix the ture actors and computer effect together, use the computer science fiction technic, make the film more reality. the film tell us the story in the virtual reality,

lecture two

A brief history of modernity "individualisation"

Both old and new media: both old and new media are all depend on the culture. computer-based media effected mediation provided intellectual framework to talk about old and new media. the point of new media.

"The old media or legacy media are traditional means of communication and expression that have existed since before the advent of the new medium of the internet. Industries that are generally considered part of the old media are broadcast and cable televation, movie and music studios, newspapers, books and most print publications. Many of those industries are now less profitable than they used to be and this is has been attributed to the growth of the new media."(wiki)

Some examples with new media:
- mashup
- internet art
- video games, virtual world
- CD-roms
- softwares
- web sites
- blog, wikis
- emails
- electronic kioskis
- mobile
-broadcasting
- hypertext fiction
- graphical user interface
(wiki)

Opposition between old and new media: systemic, technocal, aesthetic, logical,political.

-----there are some systemic that media should consider about: ownership,regulation, access.
-----there are some technical that meida should consider about: electric vs non-electric, analogur vs digital.
-----there are some aesthetic that media should consider about: what's new media lools like? "new nedia will not be dramatically different in look and will constantly borrow and make reference to the styles of old media"
remediation----------Bolter and Grusin
-----there are some logical that media should consider about:
-----there are some political that meida should consider about: economic and social changes occurred as a result of nerwork social.



The different between new media and old media is that the new media clear the confine between country and country, industry and industry. the new media connect the different industry together. also, the new media is low cost, it will attractive more people. the old media, e.g. magazine, newspaper have the cost but new media, e.g. internet, blog are free.

the new media's developing, make the saying more free, people can say what they want in the internet and blog, it also may have an reversed effect to the society. people may issue some reactionism or factionalism in the internet and they are not benefit for the society peace. "New media have created virtual realities that are becoming mere extensions of the world we live in."

lecture one

This module is a theretically-based course with culture studies. it talks about the cyberculture's discourse, evaluate existing models of new media and assess changing industry also talks about the connect between society political and media cyberculture.

on-line sources: internet's information are not the true knowledge.

social and culture effect the interaction between human and digital devices.

historical background between new media and old media:


1. military. technology-based weapons:anti-aircraft, atomic bomb,computer graphics.





























2. ARPANET. time-sharing,graphical interfaces. it allowed many people to work in the same computer in the samen time also rise the computer's network's develop.
packet-switching-ARPANET


3. US universities and counter-culture.


4. home brew club. Bill Gates-Microsoft

Steve Jobs Steven Wozniac-Apple

5. MAC Apple
6.WWW-world wide web
hyper-text accesslerate the evelop of internet
7.the develop of internet and media acclerate competition and create benefit of economy.
buying up and monopoly

the cyberculture make the sources open and free available, also advanced capitalist economy. the cuberculture collecte the data together and make people easy to find. people can use internet library and shop. students can study in their home through internet. in 2001, billions of people read the 9-11 through the internet. the cuberculture change people life style, it bring the new life style to people, people enjoy the internet's advantage and also the cyberculture impact our traditional political , economy and culture.

911: http://youtube.com/watch?v=ledR4xphjmU